Going after branded goods

Going after branded goods is the reflection of putting on inferiority complex to one’s body. Everybody loves branded goods because it signifies one’s social status and strong purchasing power. Branded goods are expensive stuff but it doesn’t mean that they are good or reflect the buyers have high quality of taste. However, there are a lot of people worshipping branded goods and are willing to spend huge sum of money on buying these expensive stuff. This is interesting, right?

We all know that only the affluent people can afford to buy the so-called high-pricing branded goods such as LV handbags, Rolex watches, Ralph Lauren shirts, Chanel designer dresses, etc. In other words, buying branded goods symbolizes the trademark of the rich and upper-class society. However, there are some people out there wish to squeeze into the category of so-called high social status but unable to fulfill their dreams. The only way out is to imitate the habits of the rich people by going after the purchase of branded dresses, jewelry, watches, shoes and so on. Their act is just to make themselves feel better and get even psychologically. Whereas, the fact is that this group of people does not have a strong purchasing power but like to imitate the lifestyle of the affluence by taking up golf course, joining country club membership, going for tour at least once a year and so on.

As mentioned earlier, branded goods is a trademark which equates to an imprinted marking. The marking is used to differentiate the upper-class from the lower-class of people. But the question is : “Why do people want to feel more superior than the others by making themselves living the way which the rich people do?”. There must be some complex psychological motives lying behind in these people’s heart. The psychologists have simplified these psychological motives into two categories, namely the inferiority complex and the anxiety complex. In simplicity, those people who act to be rich are in fact feeling inferior to be classified under the lower-class society and caused anxiety for being looked down by others. This is the reason as to why they have to put on the branded-goods markings on their bodies so as to tell the whole world and also to hypnothize themselves that they are different from the rest.

From this, we can say that those people who like to go after branded goods are mostly having some psychologically weaknesses. In this case, it is to wear their inferiority complex and anxiety complex on their bodies.

But again, we have to respect this group of inferiority and anxiety afflicted people because they are in a way having their superiority. By understanding the way they think could help us to grasp their psychological speciality and know how to get along with them harmoniously.

My Favourites :